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Steven Franconeri — Now they see it: Visual communication of the patterns in your data

Within a well-designed graph or data visualization, the eyes can be a powerful tool for understanding patterns in data. But within a poorly-designed depiction of the same data, the same tasks can be inefficient, or even overwhelming. This workshop will combine an overview of data visualization techniques with hands-on exercises to illustrate how to clearly present your data to both your research colleagues and to non-technical audiences.

Steven Franconeri is a Professor of Psychology at Northwestern, and Director of the Northwestern Cognitive Science Program. His research is on visual thinking, visual communication, and the psychology of data visualization. He directs the Visual Thinking Laboratory, where a team of researchers explore the power and limits of your visual system, and how better design and pedagogy can help students and scientists understand and use visual representations across paper, screens, and their imagination.

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