Dominique Brossard — Science and Fake News: Communicating Science in an Era of Post-Truth
University of Wisconsin — Madison
The rise of fake news has dominated the world of politics since the last U.S. election cycle. But fake news is not at all new in the world of science. What has changed now is social media and the potential to disseminate this kind of news much faster among social networks. So how should science respond to fake news? What are the insights provided by science communication research that can help us address the fake news phenomena in this brave new world of science communication?
Dominique Brossard is professor and chair in the Department of Life Sciences Communication at the University of Wisconsin-Madison and an affiliate of the UW-Madison Robert & Jean Holtz Center for Science and Technology Studies, the UW-Madison Center for Global Studies and the Morgridge Institute for Research. Her teaching responsibilities include courses in strategic communication theory and research, with a focus on science and risk communication. Brossard’s research agenda focuses on the intersection between science, media and policy with the Science, Media and the Public (SCIMEP) research group, which she co-directs.