Liz Neely — Science, Sense-making, and Storytelling
Executive Director, The Story Collider
For public audiences, stories are typically more interesting, understandable, convincing, and memorable than evidence-focused communications. It is precisely because of these strengths that scientists should use them, but also why they must be approached carefully, with intellectual honesty and ethical consideration. This talk will explore research on storytelling and narrative persuasion, highlight the value of personal stories in science, and critically consider how something like “narrative competency” might be conceptualized, taught, and employed in science communication.