Skip to main content

Steven Franconeri — Whole-Brain Communication

Steven Franconeri

Associate Professor of Psychology, Northwestern University

The human brain is sometimes the most powerful and sophisticated device in the known universe. But sometimes its power is deeply limited – like when it tries to store a new phone number. When you present your research, you relay a complex story to the brains in your audience – but too many presenters do not account for the limitations of their audience’s attention, understanding, and memory. This talk introduced a set of principles from cognitive psychology that guide the construction of engaging presentations, clear explanations, and scaffolding for memory.

Leave a Comment

Your email address will not be published. Required fields are marked *