Steven Franconeri — Whole-Brain Communication
Associate Professor of Psychology, Northwestern University
The human brain is sometimes the most powerful and sophisticated device in the known universe. But sometimes its power is deeply limited – like when it tries to store a new phone number. When you present your research, you relay a complex story to the brains in your audience – but too many presenters do not account for the limitations of their audience’s attention, understanding, and memory. This talk introduced a set of principles from cognitive psychology that guide the construction of engaging presentations, clear explanations, and scaffolding for memory.